Many a time, my friends suggested buying from their preferred sites. But I have an online website for shopping. They even show me a few products that are cheaper with the same quality on their sites as compared to the ones where I shop. In short, I’m loyal to my eStore.
Don’t we all expect such kind of loyalty from our customers? The answer is yes.
But the question is how?
Certain factors contribute to turning your audience into loyal customers, such as:
A robust customer service
Quick response to the queries
Call Back facility on sending an email
Multiple Options for payments which are, of course, secured
Easily navigable site
Easy Returns Policy
There are certain considerations that we will discuss in this article to ensure that your customers never go to your rivals.
Learn About your Customers
You are marketing to people, not robots, keep that in mind. People love to feel significant. By spending some time learning about their needs, expectations, interests, issues, and behavior, you may help them feel that way.
Please use Google Analytics to discover their previous purchases. Discover what is preventing them from making a purchase by peeking into their wish lists or abandoned carts.
Use WhatsApp, Facebook Messenger, emails, or live chats to connect with someone. Send them fresh, original messages each time rather than repeating yourself.
Keep in mind that you must give clients sufficient incentives to visit you repeatedly. As soon as they finish their initial round of shopping, you don’t have to let them forget about you. Keep following, but not in a bothersome manner.
Several days following the purchase, ask for feedback. Ask them if they are happy with your offerings in terms of both goods and services. Inquire further about any improvements they hope to see from you.
It is even more crucial to determine the cause of any poor evaluations you receive. You can plan to call them and try to work things out over the phone. Positive evaluations will draw more attention to you and bring you, additional clients.
Stay True to your Customers
Promises must be kept especially when it comes to business. It is a crucial criterion for managing customers’ expectations. Do not promise anything to your customers if you cannot fulfill it.
Do not try to make sales based on fake promises.
“To earn the respect (and eventually love) of your customers, you first have to respect those customers. That is why Golden Rule behavior is embraced by most of the winning companies.” – Colleen Barrett, Southwest Airlines President Emerita